Scope of Research in Commerce

Scope of Research

Business research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It is applied research. It facilitates the managerial decision process for all aspects of a business. The emphasis of business research is to shift decision-makers from risky intuitive decisions to decisions based on systematic and objective investigations. Scope of Business Research Includes the following areas:

(1) Production: The research performs an important function in product development, diversification, introducing a new product, product improvement, process technologies, choosing a site, new investment etc.

(2) Accounting: Accounting research includes accounting information,

management accounting, international accounting, accounting theory, auditing, accounting ethics, and the behavioural implications of accounting.

(3) Finance: Financial research studies about sources and uses of finance. It includes corporate finance, investment, valuation methods, the functioning of capital markets, controlling risk with options and futures contracts, hedge funds, etc.

(4) Business Economics: Research in the field of business economics focuses on the use of economic analysis and statistical methods for dealing effectively with management problems in applied business fields such as capital markets,

financial institutions, experimental and behavioural economics, business strategy and industrial organisation. 

(5) General Management: Management professionals focus on research creating management theory and knowledge that is relevant to business practice. It includes innovation, entrepreneurship, organisational learning, and networks.

(6) Personnel Management: Business research in the field of personnel management focuses on job redesign, organisation restructuring, development of motivational strategies and organisational development.

(7) Marketing Management: To meet changing needs of consumers, Businesses do marketing research. Marketing research is used in determining price policy, selection of channel of distribution and development of sales strategies, product mix, promotional strategies, etc.

(8) Organisational Behaviour (OB): Research in the field of OB combines training in the theory and methods of psychology or sociology with the study of business administration and empirical research on organisational phenomena.

(9) International Business (IB): In today's global environment all business is international business. Research in this area focuses on understanding how managers and firms can thrive in an increasingly complex and dynamic global business environment.

(10) Entrepreneurship and Innovation: Research within the Entrepreneurship and

Innovation group focuses on innovative, growth-orientated entrepreneurship and the study of innovation surrounding new information and communication technologies.

(11) Strategic Research: It pursues multi-disciplinary research that utilises multiple methodologies-quantitative, as well as qualitative-to study how companies and industries around the world develop and sustain competitive advantage.

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